Client: Edmonton Global
Role: Art Direction, Design
Category: Brand Development, Identity Design
Tools: Adobe Creative Cloud
Edmonton Global is a foreign direct investment (FDI) and international business development company established to advance the collaboration of economic development in the Edmonton Metropolitan Region.
Edmonton Global works to create and strengthen investment partnerships at all levels—be it locally, within the province, throughout Canada, or further abroad. A bold, familiar mark reflects that strength, drawing inspiration from iconic shapes from the region's visual lexicon. A clean, modern wordmark is paired with a energetic, circular 'E/G' monogram that depicts the coming together of two parties.